Let's face it, this is one of the most challenging times in decades for selling real estate. It's not enough to buy an ad in the New Canaan Advertiser and hope for the best. The average house in New Canaan takes 6 to 12 months to sell… and some homes take far more time. Given these facts it is even more essential that we develop a plan that keeps our marketing fresh and execute the constantly renewed plan. Too often (less successful) agents are just working day-to-day and moment-by-moment. The most successful realtors at Brotherhood & Higley will work with you to develop a marketing plan that describes how we are going to sell your property and keep it fresh over time.

Marketing and selling New Canaan homes is a B&H specialty. We're eager to share some of the components of what goes into a complete and comprehensive Brotherhood & Higley marketing plan here:

1. 1. Local and Regional Publications. Brotherhood & Higley has been advertising in the New Canaan Advertiser since 1938. Customers as well as Realtors in other firms look for our ad each week. We are the only New Canaan firm to consistently place ads in the New Canaan, Darien & Rowayton Magazine every month.
2. 2. Local Brokerage Network. Brotherhood & Higley is number one in New Canaan and we work with the best of the regional and local firms, many of whom are also number one in their respective markets. Firms like David Ogilvy, Cleveland Duble & Arnold, and Greenwich Fine Properties in Greenwich, Kelly Associates in Darien, and Houlihan Lawrence in Westchester are just a few of the firms we work with to collectively extend our reach and connect your home to likely prospective buyers.
3. 3. Internet Marketing. In the 21st century you know how critical the Internet is to a successful marketing plan to sell your home. Brotherhood & Higley has hired Connecticut's Entrepreneur of the Year winner for Technology to ensure that we stay abreast of the latest technological developments and ahead of the competition. We utilize all of the latest tools and best practices in order to market your home successfully online.
4. 4. Using direct marketing to produce leads. We produce high quality glossy brochures on all of our listings and consistently send out targeted mailers to generate interest and leads. Direct mail also help us build our data base, identify which mailers are most effective and increase our personal connection with prospective buyers. Nothing precipitates Real Estate success faster than one-to-one relationships.
5. 5. Using public relations for free ads. Press releases are a valuable promotional tool. Our local media has to fill their pages and Brotherhood & Higley helps you take advantage of this situation with themed releases throughout the year.
6. 6. Using the Internet. Creating exposure and generating leads on the Internet is getting easier than ever before. A personalized website is readily available. Sending property reports via email or RSS feed are strategies we frequently employ to expand our exposure and reach.
7. 7. Following up with past clients. Frequent and consistent customer referrals are the cornerstone of selling real estate for two reasons: referrals are based on positive experiences of friends and colleagues, and these new clients are predisposed to consider your house when it is a B&H listing. Who is better suited to take advantage of relationship marketing than the firm with 86 years in the business and number one market share? Thoughtful and consistent customer relations, that include gathering feedback through repeated communication with clients AFTER the transaction is a central tool for all Brotherhood & Higley agents.

If this approach to marketing sounds good to you; if this is the kind of service you expect out of your New Canaan real estate agent, then please give us a call at (203) 966-3507 and ask us what we can do to market your house. Or browse our list of agent biographies and find the one that is right for you.